SEO & AI-readiness audits by platform

The audit is the same on every site — it fetches your live URL and scores what search engines and AI answer engines can actually see. But the problems that recur are specific to how your CMS builds pages, so each guide below names the issues you’re most likely to have and the fix on that platform.

Audit any page free — whatever built it

Pick your platform

Why platform matters

Every CMS makes a different set of mistakes easy. WordPress stacks competing schema and thin archives; Shopify hides content behind apps and duplicates collection URLs; Webflow ships no structured data by default; Wix can leave content behind client-side rendering. A generic checklist misses these — a platform-aware one starts where your problems actually are.

What every audit checks

  • Crawler + AI-crawler access — robots.txt, sitemap and whether GPTBot, PerplexityBot and Google-Extended can fetch the page at all.
  • Indexability — noindex directives, canonical correctness and redirect chains that quietly keep pages out of the index.
  • Structured data — which JSON-LD types are present and valid (Organization, Article, Product, FAQ), and whether they conflict.
  • Answer structure — one clean heading outline, direct one-line answers under each section, and real lists and tables engines can lift.
  • Performance & security — HTML weight, compression, render-blocking, HTTPS/HSTS — the signals that gate both ranking and crawl budget.
  • Entity authority — whether an AI engine already recognises the brand via Wikipedia, Wikidata and consistent sameAs links.

Not sure where you stand against rivals? Run a competitor gap report — audit your page against up to three competitors, whatever platforms they use.