SEO & AI-readiness audits by platform
The audit is the same on every site — it fetches your live URL and scores what search engines and AI answer engines can actually see. But the problems that recur are specific to how your CMS builds pages.
Each guide below names the issues you’re most likely to have and the fix on that platform.
Pick your platform
WordPress
WordPress powers roughly 40% of the web, so its problems are predictable: competing schema from stacked plugins, thin auto-generated archives, and heading structures the block editor makes it easy to break. Maveriko fetches the page an engine really sees and shows which of these apply to yours.
WordPress audit guide →
Shopify
Shopify handles the basics well, but its recurring problems are specific: app-rendered content missing from the server HTML, collection and filter URL duplication, and Product schema that ships incomplete. Maveriko surfaces which apply to your store.
Shopify audit guide →
Webflow
Webflow gives designers precise control, which is also where its SEO problems come from: heading tags chosen for size, structured data left out entirely, and template errors that repeat across every CMS item. Maveriko shows exactly which apply.
Webflow audit guide →
Wix
Wix has closed much of its old SEO gap, but specific issues recur: content that still depends on JavaScript, non-semantic headings from the editor, and partial structured-data coverage. Maveriko shows which of these affect your live pages.
Wix audit guide →
Why platform matters
Every CMS makes a different set of mistakes easy. WordPress stacks competing schema and thin archives; Shopify hides content behind apps and duplicates collection URLs; Webflow ships no structured data by default; Wix can leave content behind client-side rendering. A generic checklist misses these — a platform-aware one starts where your problems actually are.
What every audit checks
- Crawler + AI-crawler access — robots.txt, sitemap and whether GPTBot, PerplexityBot and Google-Extended can fetch the page at all.
- Indexability — noindex directives, canonical correctness and redirect chains that quietly keep pages out of the index.
- Structured data — which JSON-LD types are present and valid (Organization, Article, Product, FAQ), and whether they conflict.
- Answer structure — one clean heading outline, direct one-line answers under each section, and real lists and tables engines can lift.
- Performance & security — HTML weight, compression, render-blocking, HTTPS/HSTS — the signals that gate both ranking and crawl budget.
- Entity authority — whether an AI engine already recognises the brand via Wikipedia, Wikidata and consistent sameAs links.
Your platform sets your ceiling
More of your score is decided by your CMS than most teams expect. The platform controls how pages are rendered, what schema is emitted, what robots.txt says by default and how much template code surrounds your content — and those four things account for most of the gap between a page that gets cited and one that does not.
Rendering is the decisive one. A platform that ships HTML with your content already in it puts its content in the HTML, where a crawler that does not run JavaScript can still read it; a platform that ships an empty shell and paints the page with JavaScript is not, because most AI crawlers do not execute scripts. This single difference is invisible in a browser and total in its effect.
Schema is the second. Some platforms emit valid Organization and Article markup with no work at all; others emit nothing, or emit a generic WebPage block on every URL that tells an engine nothing it can use. The third is defaults you never chose — a security plugin or CDN preset that blocks bot user agents wholesale, catching the AI search crawlers along with the scrapers it was aimed at.
None of this argues for migrating. Every platform below can score well; the guides simply name what to change on each, and which of its defaults to stop trusting.
Not sure where you stand against rivals? Run a competitor gap report — audit your page against up to three competitors, whatever platforms they use.