The SEO & GEO field guide
Practical, tested guidance on getting ranked by search engines and cited by AI answer engines — written from what the audit engine actually measures.
AI Visibility
Getting found, understood and cited by AI answer engines.
What Is AI Visibility? How Brands Show Up in AI Answers
AI visibility is how often AI answer engines like ChatGPT and Perplexity mention or cite a brand. Learn what drives it, and the difference from readiness.
Read the guide →AI Visibility Checker: What It Can and Can't Measure
An AI visibility checker scores whether your site is ready to be cited by AI engines. Here is what these tools really measure, and how to read the result.
Read the guide →How AI Search Works: Retrieval, Ranking and Citation
AI search works by retrieving pages, ranking passages and citing the ones it can quote. Learn the pipeline behind ChatGPT, Perplexity and AI Overviews.
Read the guide →How ChatGPT Finds Websites and Decides What to Cite
ChatGPT finds websites through live browsing and its training data, then cites pages it can quote cleanly. Learn how to be one of the sources it names.
Read the guide →How to Get Cited by AI: A Practical 7-Step Playbook
Getting cited by AI means being fetchable, quotable and recognised. Follow seven concrete steps to make ChatGPT, Perplexity and AI Overviews name your site.
Read the guide →AI Search Optimization: The Complete Beginner's Guide
AI search optimization prepares your site to be retrieved and cited by AI answer engines. Learn how it differs from SEO and the fixes that move the needle.
Read the guide →AI Citation Optimization: Make Your Pages Quotable
AI citation optimization shapes content so answer engines can quote it with confidence. Learn the passage-level formatting that earns a named citation.
Read the guide →The llms.txt Guide: Help AI Engines Find Your Content
llms.txt is a plain-text file that hands AI engines a curated map of your best content. Learn the format, see a real example and publish yours in 10 minutes.
Read the guide →E-E-A-T for AI: Trust Signals Answer Engines Look For
E-E-A-T stands for experience, expertise, authoritativeness and trust. See how AI engines read these signals and the exact markup that proves each one today.
Read the guide →GEO — Generative Engine Optimization
The on-page half: making a page structurally quotable.
GEO Audit: How to Audit a Page for AI Citation Readiness
A GEO audit measures whether a page is ready to be cited by AI engines. Learn the checks that matter, how they are scored, and how to run one for free.
Read the guide →GEO for SaaS: The Playbook for Winning AI Citations
GEO for SaaS makes your product the one AI engines name in 'best tool for X' answers. Learn the entity and content moves that win category recommendations.
Read the guide →GEO for Ecommerce: A Playbook for Product Citations
GEO for ecommerce makes AI engines recommend your products and quote your buying guides. Learn the Product schema and content structure that earn citations.
Read the guide →GEO for Agencies: The Playbook for a New Service Line
GEO for agencies means productising AI-readiness audits for clients. Learn how to scope the service, price it, and deliver results clients can verify.
Read the guide →What Is GEO? Generative Engine Optimization, Explained
GEO (Generative Engine Optimization) is the practice of making content easy for AI engines to cite. Learn how it works, why it matters and how to score it.
Read the guide →AI Readiness Checklist: 12 Fixes That Get You Cited
AI readiness means an AI engine can fetch, parse and quote your page. Work through these 12 concrete fixes — from robots.txt to llms.txt — to become citable.
Read the guide →SEO vs GEO: How Ranking and AI Citation Differ Today
SEO earns rankings on results pages; GEO earns citations inside AI answers. Compare the goals, signals and metrics, and learn which to prioritise and when.
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