The SEO & GEO field guide
Practical, tested guidance on getting ranked by search engines and cited by AI answer engines — written from what the audit engine actually measures.
What Is GEO? Generative Engine Optimization, Explained
GEO (Generative Engine Optimization) is the practice of making content easy for AI engines to cite. Learn how it works, why it matters and how to score it.
Read the guide →AI Readiness Checklist: 12 Fixes That Get You Cited
AI readiness means an AI engine can fetch, parse and quote your page. Work through these 12 concrete fixes — from robots.txt to llms.txt — to become citable.
Read the guide →SEO vs GEO: How Ranking and AI Citation Differ Today
SEO earns rankings on results pages; GEO earns citations inside AI answers. Compare the goals, signals and metrics, and learn which to prioritise and when.
Read the guide →The llms.txt Guide: Help AI Engines Find Your Content
llms.txt is a plain-text file that hands AI engines a curated map of your best content. Learn the format, see a real example and publish yours in 10 minutes.
Read the guide →E-E-A-T for AI: Trust Signals Answer Engines Look For
E-E-A-T stands for experience, expertise, authoritativeness and trust. See how AI engines read these signals and the exact markup that proves each one today.
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