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AI Visibility: get found and cited by AI engines

AI visibility is how often AI answer engines — ChatGPT, Perplexity, Google AI Overviews, Gemini and Copilot — mention, recommend or cite your brand when someone asks a question in your category. It is the AI-era equivalent of ranking, except the prize is a sentence in the answer, not a link.

This is the hub for everything Maveriko has written on the subject: what AI visibility is, how AI search actually works, and the concrete moves that make an engine name your site. If you came here looking to measure a specific engine, start with what a ChatGPT visibility checker can and cannot establish.

Run a free AI visibility audit →Free · scores your live URL for SEO, GEO & entity authority

Visibility, readiness and authority

AI visibility, AI readiness and entity authority are three different things, and only two of them can be measured directly. Most tools blur all three, then promise a number for the one that is hardest to measure.

ConceptThe question it answersMeasurable directly?
AI readiness (GEO)Is this page prepared to be quoted?Yes — from the page
Entity authorityDoes AI already know this brand?Yes — from public records
AI visibilityDo engines cite you right now?Only by live prompting, repeatedly

Maveriko measures the first two and is deliberate about not faking the third — our methodology explains why. Raise readiness and authority, and visibility follows.

What actually moves the needle

Four levers are responsible for most of the movement, in rough order of impact:

  1. Retrievability — AI crawlers must be allowed to fetch the page at all. Block them and nothing else matters.
  2. Extractable structure — schema, direct-answer openings, lists and tables give an engine a clean fact to lift.
  3. Entity authority — a brand the model already recognises gets named from training data, before any page is read.
  4. Corroboration — the same facts stated consistently across your site and third-party sources earn the engine’s confidence.

Want a number for the on-page part right now? The free AI Readiness Checker scores your page’s HTML in your browser, or run the full audit on a live URL for all four levers.

The GEO half

GEO is the on-page half of AI visibility — the discipline that makes a single page structurally quotable. It is the content layer sitting under everything above.

Explore the GEO cluster →

What our benchmark found

These are findings from Maveriko’s own benchmark: 67 named homepages, all measured under one engine on 12 Sept 2026.

  • The median homepage scored 79 for SEO Health but 47 for AI Readiness: a 32-point gap between readiness for search and readiness for AI answers.
  • 62 of 67 (93%) did not open every section with a direct answer.
  • 15 (22%) blocked, in robots.txt, a crawler that AI answer engines depend on, and 13 more restricted them in part, shutting out only the training crawlers or closing some paths.
  • 18 (27%) had no JSON-LD structured data that parsed.

Every row, including each site we could not score and why, is on the AI Readiness Benchmark.

Sources

Published · Last reviewed .

Read the cluster

9 guides, each answering one question in depth. Start with the definition, or jump to the checker.

See how ready your site is to be cited

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