Competitor Gap Report
The Competitor Gap Report is a side-by-side audit of your page and up to three rivals, showing exactly what to fix to overtake them. Each page gets a full, identical audit, free and with no sign-up.
Want the whole field instead of one rival? The sector benchmark ranks named homepages measured the same way.
How it works
- 1
Add the URLs
Your page first, then up to three competitor pages. Use the specific pages you want to out-rank, not just homepages.
- 2
We audit every site live
Each URL gets a full server-side audit — SEO health, AI readiness and entity authority — scored the same way, so the comparison is fair.
- 3
Get the gap report
A side-by-side matrix shows exactly where each rival beats you, ranked worst-gap-first, with your priority fixes to close it.
What this measures — and what it doesn’t
Straight answer: this is a structural and AI-readiness comparison of the actual pages. It reads what search engines and AI answer engines can see on the public URL. It is not a traffic-espionage tool — that needs a paid clickstream database and would otherwise be guesswork.
✓ It compares
- On-page SEO health (indexability, titles/headings, performance & security signals)
- AI readiness / GEO (structured data, answer-readiness, content structure, E-E-A-T signals)
- Entity authority (does an AI engine already recognise the brand — Wikipedia/Wikidata/sameAs)
✗ It does not claim
- Search traffic or visits (needs a paid clickstream database)
- Keyword rankings or search volume
- Backlink counts or referring domains
Want the full fix list for your own page first? Run the full audit on your live URL — then come back and benchmark it against the field.
Fixing one page? Audit the whole site.
These tools work on a single page, in your browser. The full live-URL audit — SEO, GEO and entity authority — runs free with no sign-up and hands you your top fix; sign in with Google (also free) for the rest of the fixes and your saved report history.