← All tools

Competitor Gap Report

See how your page stacks up against your rivals — and exactly what to fix to overtake them. Enter your URL and up to three competitors; we run a full, identical audit on each and lay the scores side by side. Free to run, no sign-up.

Each URL is a full audit and spends one scan. We compare public on-page SEO, AI readiness and entity signals — not traffic, keywords or backlinks.

How it works

  1. 1

    Add the URLs

    Your page first, then up to three competitor pages. Use the specific pages you want to out-rank, not just homepages.

  2. 2

    We audit every site live

    Each URL gets a full server-side audit — SEO health, AI readiness and entity authority — scored the same way, so the comparison is fair.

  3. 3

    Get the gap report

    A side-by-side matrix shows exactly where each rival beats you, ranked worst-gap-first, with your priority fixes to close it.

What this measures — and what it doesn’t

Straight answer: this is a structural and AI-readiness comparison of the actual pages. It reads what search engines and AI answer engines can see on the public URL. It is not a traffic-espionage tool — that needs a paid clickstream database and would otherwise be guesswork.

✓ It compares

  • On-page SEO health (indexability, titles/headings, performance & security signals)
  • AI readiness / GEO (structured data, answer-readiness, content structure, E-E-A-T signals)
  • Entity authority (does an AI engine already recognise the brand — Wikipedia/Wikidata/sameAs)

✗ It does not claim

  • Search traffic or visits (needs a paid clickstream database)
  • Keyword rankings or search volume
  • Backlink counts or referring domains

Want the full fix list for your own page first? Run the full audit on your live URL — then come back and benchmark it against the field.

Fixing one page? Audit the whole site.

These tools work on a single page, in your browser. A free account runs the full live-URL audit — SEO, GEO and entity authority — with the exact fix for every issue and your report history saved. Free for 7 days, no card.