Meta Tag & Heading Builder

How Google chooses the title and snippet it shows

The title link and snippet in a Google result are Google's choice, and your title tag and meta description are two of its inputs.

For the title link, Google's documentation lists the sources it uses: the <title> element first, then the page's main visual title, heading elements such as the H1, og:title, other prominent text, anchor text on the page and text in links pointing to it. A title tag that says the same thing as the H1 gives it one consistent answer.

For the snippet, Google says it primarily uses the content on the page, and sometimes uses the meta description when that gives a more accurate description than text taken from the page. Write the description as an accurate summary, not a slogan, because accuracy is the test it has to pass.

How to write a title and description that hold up

A good title is short enough to show in full, specific to one page, and says what the H1 says.

1. Lead with the phrase the page answers, then the qualifier that separates it from similar pages.
2. Keep the title within the width a result shows. Google truncates title links as needed to fit the device, and this builder checks each option against that width.
3. Give every page its own title and description. Two pages with one title ask Google to choose between them.
4. Write the description as the most accurate two-sentence summary of the page, including the detail a searcher would check for.

What the builder checks

Each check below is read from the builder's own code, the same pixel widths its Google preview draws.

Both widths are the approximations SERP tools commonly use for Google's desktop cut-off, not figures Google publishes. Pixel width beats character count because a W is wider than an i; the full Maveriko audit scores titles on a 50–60 character band as a simpler proxy.

Frequently asked questions