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Schema Markup Generator

A schema markup generator is a form that writes valid JSON-LD structured data for you. Pick a type, fill in the fields, then paste the block into your page — free, no sign-up.

How to use this

Making a JSON-LD block here is a four-step job with no coding.

  1. 1Choose what the page is about — your business, an article, an FAQ, a product, and so on.
  2. 2Fill in the plain-language form (name, website, and the like).
  3. 3Copy the code block it produces.
  4. 4Paste it into the <head> of your page — or your site builder’s “custom code / header” box. This hidden code helps Google and AI understand your page.

Fill the form — valid JSON-LD appears here as you type.

What JSON-LD schema markup is

JSON-LD is a block of structured data, written in schema.org vocabulary, that states facts about a page in a form software can read without interpreting prose.

Google supports three formats for structured data — JSON-LD, Microdata and RDFa — and recommends JSON-LD where a site's setup allows it. It sits in a single script tag, so it can be added or changed without touching the visible page.

Google uses structured data to understand the content of a page. Its documentation also says a type must carry every required property to be eligible for enhanced display in Search, so a half-filled block earns nothing extra.

How to add the generated schema to your page

Adding it is a copy-and-paste job: the generated block goes inside a script tag in your page's head or body.

  1. Copy the whole block the generator produces, including the opening and closing script tags.
  2. Paste it into the page's HTML, or your site builder's custom-code or header field for that page.
  3. Make sure every fact in it is also visible on the page. Markup describing content a reader cannot see is the mismatch Google's guidelines rule out.
  4. Test the live URL in Google's Rich Results Test, then watch the matching status report in Search Console.

Which schema types still earn a rich result

The honest answer is: some. Google's gallery of supported features, last updated 15 June 2026, lists these for the types this generator writes.

Type in this generatorGoogle Search feature todayStill worth adding because
OrganizationListed (Organization)States who publishes the site, for any parser
ArticleListed (Article)Carries the headline, author and dates
ProductListed (Product)Carries price and availability on a product page
LocalBusinessListed (Local business)Carries address, opening hours and phone
BreadcrumbListListed (Breadcrumb)States the page's place in the site
FAQPageOnly within Education Q&ALabels questions and answers for other parsers
HowToNot listedMarks up steps; add it only where the page has them

Checked against Google's search gallery on 30 September 2026. FAQPage appears there only as part of Education Q&A.

Frequently asked questions

Is this schema markup generator free?+

Yes. It is free, needs no sign-up, and the JSON-LD is built in your browser.

Will schema markup improve my rankings?+

Not directly. Google uses structured data to understand a page, and a complete block makes a page eligible for enhanced display. For AI Overviews and AI Mode, Google states there is no special schema.org structured data you need to add.

Where do I put JSON-LD — head or body?+

Either. Google's documentation says JSON-LD can sit in a script tag in the head or the body of the page.

Does FAQ schema still show FAQ rich results?+

Not for general sites. Google's gallery of supported features no longer lists an FAQ rich result, so add FAQPage only where the page genuinely answers questions, for the parsers that read it.

How do I check the markup is valid?+

Run the live URL through Google's Rich Results Test. Invalid JSON is ignored silently, so test every time you change the block.

Which schema types are worth adding

JSON-LD is machine-readable fact rather than prose a parser has to interpret, and a handful of types carry most of its value. The rest are rarely worth the effort.

Organization belongs on every site, once, with name, url, logo and — critically — sameAs links to your verified profiles. That block is the primary input to whether an engine recognises your brand as an entity at all. Article belongs on content pages, with a real author, datePublished and dateModified. FAQPage belongs wherever you genuinely answer questions, and Product belongs on anything you sell, with complete offers including price, currency and availability.

Two rules keep it honest. The markup must describe content that is actually on the page — schema promising answers a reader cannot see is the mismatch search engines penalise and answer engines discard. And invalid JSON scores nothing at all, silently, so validate before you ship rather than assuming.

Generic WebPage markup on every URL is the most common pattern we see and close to the least useful: it tells an engine the page is a page.

Where schema most often goes wrong is duplication: a single Organization block copied onto every URL, or an Article block that names the site rather than the author. One correct Organization block on the homepage, referenced from the rest, beats the same markup repeated everywhere with the details subtly out of date.

Sources

Last reviewed .