GEO audit tool

What a GEO audit checks

A GEO audit is two audits in one. Page readiness, 60% of the score, reads the page as a crawler receives it; entity authority, 40%, looks outside the page at whether the web agrees who the brand is.

The page half is five categories, each scored from checks you can see and argue with. The table below is generated from the audit engine itself, so its weights and check names are the ones the audit actually scores.

Entity authority is scored from four signals: a Wikipedia article, a Wikidata item, independent profiles that confirm the business exists, and the Organization markup the site declares about itself. It is the half a page cannot fix on its own, which is why a technically clean page can still score low.

How to read a GEO audit report

The score is a readiness measure, not a citation count. It says whether a page is built to be quoted, which is the part you control; whether an engine then quotes it is the engine's decision.

Work through the fixes in the order the report ranks them, highest impact first. A signal marked not measurable means the audit could not read it, and the score is then a lower bound; the report says so instead of counting it as missing.

Each answer engine also gets a row of its own, marked eligible, ruled out or unknown against that engine's published requirements. Eligible means nothing on the page rules it out. It never means cited.

Google's own guidance sets the floor. It says the best practices for SEO remain relevant for AI features in Google Search, that there are no additional requirements to appear in AI Overviews or AI Mode, and that there is no special structured data to add. To be shown as a supporting link, a page must be indexed and eligible to be shown in Google Search with a snippet.

So the audit does not score structured data as a ticket into AI Overviews. It scores it because markup is how a page states, in a form machines read without guessing, what the page is and who publishes it — the same evidence the entity half is built from.

A GEO audit tool or a manual GEO audit?

A manual GEO audit is the same checklist worked by hand, and it is worth doing once on your most important page. The guide linked at the foot of this page walks through it check by check.

A tool earns its place on the second pass. Fixes interact: tightening an opening sentence can fix a direct answer and break a heading's match, and a robots.txt edit aimed at one crawler can shut out another. Re-running the same deterministic audit after each change is how you know which fix moved the score, and which one quietly cost points somewhere else.

1. Start with the pages an answer would plausibly quote: pricing, product and your most-linked guides, not the homepage alone.
2. Audit each one and keep its category scores, so every later change has a baseline to compare against.
3. Fix in the order the report ranks, one change per re-scan, so the score can tell you what worked.
4. Re-audit after any template change, because one shared template can move every page built on it.
5. Review entity authority once a quarter. It moves with listings and references outside your site, not with edits to the page.

What a GEO audit cannot tell you

No audit can report how often ChatGPT, Perplexity or Google's AI features quote you. That takes live answers sampled over time, and the answers change with every model and query. Prompt trackers sell that measurement, and our roundups compare them with their prices.

An audit also cannot see what sits behind a login, a consent wall or an interaction. It reads what a crawler receives, which is the same thing an answer engine's crawler receives, and it says plainly when something could not be read.

How the score is calculated

The score is the result of 38 published checks run against your page as a crawler receives it, each with a fixed weight and a public source.

• SEO Health is 100 points across six categories: indexability and crawlability, on-page elements, content depth and quality, delivery signals, security and trust, and link architecture.
• AI Readiness blends page readiness (60%) with entity authority (40%): how easily a passage can be quoted, and whether AI engines can tell who the brand is.
• Every check, weight and threshold is published on the methodology page.

Frequently asked questions

What is a GEO audit?

A GEO audit is a check of whether a page is built to be quoted by AI answer engines: whether crawlers can reach it, whether its sections open with direct answers, whether its markup identifies it, and whether the web agrees who the brand is. It measures readiness, not how often you are cited.

How is a GEO audit different from an SEO audit?

An SEO audit asks whether a page can be crawled, indexed and ranked. A GEO audit asks whether a single passage can be lifted and attributed to a brand the engine can identify. They share a foundation, since an engine can only quote a page it can fetch, which is why Maveriko reports both scores from one scan.

Does Google require structured data for AI Overviews?

No. Google states that there is no special structured data to add and no additional requirement beyond being indexed and eligible to be shown with a snippet. The audit scores structured data because it declares what a page is and who publishes it, which feeds entity authority, not because it unlocks AI Overviews.

How often should I run a GEO audit?

Run it after every change to a page or a shared template, because that is when scores move and when a fix can quietly break something else. Entity authority changes slowly, with listings and references outside your site, so a quarterly look at that half is enough.

Is the GEO audit tool free?

Yes. Paste any URL to get the SEO Health and AI Readiness scores and the highest-impact fix without creating an account. Signing in, which is also free, unlocks the full list of fixes for the page.

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