Semrush AI Toolkit Alternatives: 6 Tools and Prices
Semrush's AI toolkit is its AI-visibility tracking, and as of September 2026 it is sold inside the main plans rather than as a separate purchase.
The entry plan at $139 a month reports on AI search and sentiment; tracking prompts daily starts on the $199 plan, with 50 prompts a day, rising to 100 on the $299 plan and 200 on the $549 plan. That is the number to compare against, because most of the tools below sell prompt tracking on its own.
Prices were read from each vendor's own pricing page on 24 September 2026 and are linked below.
Why people look for a Semrush's AI toolkit alternative
Price is the usual reason, and it is rarely the only one:
- You want AI-answer tracking without buying a full SEO suite to get it.
- Prompt allowances decide the price. Ask what a plan tracks per day, on which engines, and how often it refreshes, before comparing monthly figures.
- Tracking tells you what models said; it does not tell you what to change. Those are two different purchases, and only one of them is a monitoring subscription.
- Agencies need per-client workspaces and seats, which is where the cheaper trackers stop and the $250-and-up tools begin.
The alternatives, compared
Each tool below is listed with what it does, what it costs and who it suits.
- 01
Rankscale
From $20/month Essentials; Pro $99, Growth $385, Enterprise $780Tracks how often a brand appears in AI answers and scores the visibility it earns, on a credit allowance rather than a seat count.
Best for: The cheapest way to start watching AI answers for one brand.
Free option: Free trial on the Pro plan
- 02
Otterly.ai
$29/month Lite ($25 annually), $189 Standard, $489 Premium; +100 prompts $99Monitors a set list of prompts across AI search engines and reports where a brand and its links show up in the answers.
Best for: Solo marketers who want a named prompt list watched weekly without agency pricing.
- 03
Knowatoa
$59/month Starter, $199 Growth, Enterprise on requestRuns your prompts against several AI models and tracks whether your site is among the sources the answers use.
Best for: Small teams that want model coverage without stepping up to enterprise contracts.
Free option: Free trial
- 04
Ahrefs Brand Radar
Custom prompts from $50/month, or free inside Ahrefs' paid plans from $129/month; AI Visibility Index $199/monthMeasures brand visibility in AI answers two ways: prompts you define, and an index built from 451 million prompts people actually ask.
Best for: Anyone already paying for Ahrefs, who gets the prompt tracking without a second subscription.
Free option: Custom prompts are included in every paid Ahrefs plan from Lite up
- 05
Scrunch AI
$250/month Core (125 prompts, 5 site audits a month, 5 licences); Enterprise on requestCovers the agency end: many prompts, site audits, a brand workspace and several user licences in one plan.
Best for: Teams running AI visibility as a service for clients rather than watching one brand.
Free option: 7-day trial
- 06
Maveriko
Free for scores and the top fix, no account; $29/month for the full reportAnswers the other half of the question: whether a given page can be fetched, read and quoted by AI engines, and what to change when it cannot.
Best for: Fixing the pages a tracker reports on. It measures eligibility to be quoted, not whether you were quoted this week.
Free option: Free scan, no sign-up
Every price on this page was read from the vendor’s own pricing page, linked in each entry and again at the foot of this page, on the date below.
Which one to pick, by what you need
The right tool is the one that answers the question you actually have:
| What you need | What to use |
|---|---|
| Watch what AI answers say about your brand | Rankscale at the low end, Otterly.ai in the middle, Scrunch AI for client work. |
| You already pay for Ahrefs | Brand Radar's custom prompts, which come with the plan you are paying for. |
| Model coverage across several engines | Knowatoa, which checks your prompts against several models on one plan. |
| Know why a page is not being quoted | Maveriko, which scores the page itself rather than the answer. |
| Enterprise reporting and a named contact | Profound or Scrunch AI's Enterprise tier, both quoted on request. |
What Maveriko does not measure
We are one entry on our own list, so here is our ceiling, stated plainly:
- No traffic, keyword-volume or backlink data — that needs a paid clickstream database, and guessing it would be worse than omitting it.
- No measurement of whether AI engines cite you today. Maveriko scores whether a page is built to be cited, which is a different (and controllable) thing.
- Site crawls stop at 25 pages, so a large site is sampled rather than covered. A single-page scan stays unlimited and free.
- No scheduled or recurring crawls — every scan and crawl is one you start yourself.
The full scoring methodology publishes every check, weight and threshold behind those scores.
Frequently asked questions
Does Semrush still sell the AI toolkit separately?+
Not on its pricing page as of 24 September 2026. AI-visibility features sit inside the main plans: the $139 entry plan reports on AI search and sentiment, and daily prompt tracking starts on the $199 plan with 50 prompts a day, rising to 100 and then 200 on the plans above it.
What is the cheapest way to track AI answers?+
Rankscale's entry plan starts at $20 a month and Otterly's Lite plan is $29 a month, both for a limited prompt allowance. Compare the allowance, not the headline: a plan that watches ten prompts weekly and one that watches a hundred daily are different products at similar prices.
Is Maveriko an alternative to a tracker?+
It is the complement, not the substitute, and the distinction is deliberate. Trackers sample what models said about you. Maveriko audits whether a page is eligible to be retrieved and quoted — crawler access, direct answers, structured data and entity evidence — and names the fix for each failing check. Nobody can tell you from outside whether an engine will cite you.
How current are these prices?+
Each one was read from the vendor's own pricing page on 24 September 2026 and links back to it. Prices in this category move quickly, so check the vendor's page before buying and treat this as a dated snapshot.
Sources
- Semrush — Plans and pricing
- Rankscale — Pricing
- Otterly.ai — Pricing
- Knowatoa — Pricing
- Ahrefs — Brand Radar
- Scrunch AI — Pricing
- Google Search Central — AI features and your website
- web.dev — Core Web Vitals
Last reviewed .