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AI Readiness Benchmark · wave 2026-09 · measured 12 Sept 2026 · engine 6.7

E-commerce

This is a ranking of 18 E-commerce homepages by AI readiness and SEO health, all measured 12 Sept 2026 under one engine.

How these sites were chosen

Consumer retail sites spanning marketplaces, direct-to-consumer brands and large multi-category retailers, chosen for the spread of storefront technology rather than by revenue. The list was widened on 13 September 2026 after eight of the first twenty served an anti-bot page or did not answer — those rows are published with their reason, not dropped. Product pages differ from homepages on almost every signal the engine measures, so every URL here is a homepage and the results say nothing about these retailers' product pages. Not a ranking; not a sample of retail at large.

Median AI Readiness

47Poor

Median SEO Health

71Good

Sites ranked

18of 36 attempted

Leads

71Gymshark

Ranked by AI Readiness

Ties share a rank. SEO Health breaks them; the name breaks the rest. Every row links to the page that was measured.

#SiteAI ReadinessSEO HealthEntityTop issue
1Gymsharkgymshark.com7176establishedSections don't open with a direct answer
2Shopifyshopify.com6583establishedYour schema doesn't link the site to its public entity records
3IKEAikea.com6180establishedYour schema doesn't link the site to its public entity records
4Everlaneeverlane.com6175corroboratedYour schema doesn't link the site to its public entity records
5Chewychewy.com6172establishedYour schema doesn't link the site to its public entity records
6John Lewisjohnlewis.com5865establishedYour schema doesn't link the site to its public entity records
7Oatlyoatly.com5365corroboratedYour schema doesn't link the site to its public entity records
8Brooklinenbrooklinen.com4780declaredYour schema doesn't link the site to its public entity records
9Awayawaytravel.com4774corroboratedAI crawlers are allowed, but some paths are closed to them
10Caspercasper.com4689declaredYour schema doesn't link the site to its public entity records
11Mejurimejuri.com4355declaredYour schema doesn't link the site to its public entity records
12boohooboohoo.com4265corroboratedYour schema doesn't link the site to its public entity records
13Ruggableruggable.com3865corroboratedNo Organization schema declaring who this business is
14Decathlondecathlon.com3785declaredYour schema doesn't link the site to its public entity records
15Glossierglossier.com3070corroboratedNo Organization schema declaring who this business is
16Allbirdsallbirds.com3065corroboratedNo Organization schema declaring who this business is
17Zalandozalando.com2257corroboratedNo Organization schema declaring who this business is
18Patagoniapatagonia.com2238corroboratedNo Organization schema declaring who this business is

Scored on fewer points — lower bounds, not ranked

A category with nothing measurable is dropped from the denominator, so these scores are lower bounds. They are not placed against a fully scored row.

  • Pelotononepeloton.comAI Readiness ≥ 13 on 84 of 100 points · SEO Health ≥ 77 on 100 of 100
  • Ocadoocado.comAI Readiness ≥ 34 on 84 of 100 points · SEO Health ≥ 70 on 100 of 100

Where E-commerce lags the whole corpus

  • Clear, confident prosefails on 35% here · 15% across all sectors
  • Direct answers open each sectionfails on 95% here · 75% across all sectors
  • Content depthfails on 30% here · 12% across all sectors

Sites that could not be scored

Published with the reason, never dropped. A site that asked not to be fetched was not fetched.

SiteWhat happenedDetailDate
Etsyetsy.comserved a bot challengethe site served an anti-bot page instead of its content12 Sept 2026
Wayfairwayfair.comserved a bot challengethe site served an anti-bot page instead of its content12 Sept 2026
ASOSasos.comdid not answerThe page did not respond within 12s12 Sept 2026
Warby Parkerwarbyparker.comserved a bot challengethe site served an anti-bot page instead of its content12 Sept 2026
Bombasbombas.comserved a bot challengethe site served an anti-bot page instead of its content12 Sept 2026
REIrei.comserved a bot challengethe site served an anti-bot page instead of its content12 Sept 2026
Sephorasephora.comserved a bot challengethe site served an anti-bot page instead of its content12 Sept 2026
Uniqlouniqlo.comdid not answerThe page did not respond within 12s12 Sept 2026
Ridgeridge.comserved a bot challengethe site served an anti-bot page instead of its content12 Sept 2026
Nykaanykaa.comdid not answerCould not reach www.nykaa.com: fetch failed12 Sept 2026
Bootsboots.comserved a bot challengethe site served an anti-bot page instead of its content12 Sept 2026
H&Mhm.comdid not answerThe page did not respond within 12s12 Sept 2026
Zarazara.comserved a bot challengethe site served an anti-bot page instead of its content12 Sept 2026
lululemonlululemon.comdid not answerThe page did not respond within 12s12 Sept 2026
Dysondyson.comserved a bot challengethe site served an anti-bot page instead of its content12 Sept 2026
LEGOlego.comserved a bot challengethe site served an anti-bot page instead of its content12 Sept 2026

See where you’d rank against Gymshark

The leader is filled in. Add your page and the gap report lays the same scores side by side, with the fixes that close the distance.

Each URL is a full audit and spends one scan. We compare public on-page SEO, AI readiness and entity signals — not traffic, keywords or backlinks.

Homepages only, measured 12 Sept 2026 under engine 6.7. Maveriko is measured in the Global SaaS sector under the same rules as every other row.

Sources

Last reviewed .