GEO Audit: How to Audit a Page for AI Citation Readiness
A GEO audit is a structured check of whether a page is prepared to be retrieved, understood and cited by AI answer engines. Where an SEO audit asks 'can this rank', a GEO audit asks 'can this be quoted' — and the two share a foundation but diverge on the content layer.
A useful GEO audit produces a score you can act on: a ranked list of what is blocking citation and the specific fix for each, not a vague grade.
What a GEO audit checks
The checks fall into two halves — the page, and the brand behind it:
- Retrievability: AI-crawler access, indexability and whether content survives without JavaScript.
- Structured data: Organization, Article and FAQPage schema, and whether it is server-rendered or injected.
- Extractable formatting: direct-answer openings, lists, tables and heading hierarchy.
- Entity authority: Wikipedia and Wikidata presence, sameAs depth and Organization completeness.
How the score is built
In Maveriko, a GEO score is 60% page readiness and 40% entity authority, because for recommendation questions engines name brands, not URLs. Each check cites the authority its rule comes from, and the full weighting is on the methodology page. A blocked or non-indexable page is capped, because no amount of good schema helps a page an engine cannot read.
Running one
You can run a free GEO audit on any URL from the Maveriko homepage — paste a link and you get the SEO, GEO and entity scores with the exact fixes. Re-run after changes to verify what moved; that find-fix-verify loop is the point of auditing at all.