Agency SEO & AI-Readiness Audits for Client Websites
An agency SEO and AI-readiness audit is a structural check you run on a client's site to establish what search engines and AI assistants can actually crawl, understand and cite — producing a baseline you can price remediation against and re-measure at the end.
The commercial problem with AI visibility work is that the outcome is probabilistic and the client wants a number. Agencies that promise citations are selling something no one controls. The engagements that hold together sell a measurable structural deliverable, state plainly that citation is the goal it serves, and prove movement with a re-score.
Audit your agencies page free — one scan, ~15 seconds
What a Maveriko audit checks
The audit fetches your live URL the way Google and AI answer engines do, and scores the controllable foundations of search and AI retrieval:
- Crawler + AI-crawler access — robots.txt, sitemap and whether GPTBot, PerplexityBot and Google-Extended can fetch the page at all.
- Indexability — noindex directives, canonical correctness and redirect chains that quietly keep pages out of the index.
- Structured data — which JSON-LD types are present and valid (Organization, Article, Product, FAQ), and whether they conflict.
- Answer structure — one clean heading outline, direct one-line answers under each section, and real lists and tables engines can lift.
- Performance & security — HTML weight, compression, render-blocking, HTTPS/HSTS — the signals that gate both ranking and crawl budget.
- Entity authority — whether an AI engine already recognises the brand via Wikipedia, Wikidata and consistent sameAs links.
New to the concepts? AI visibility and GEO explain what AI answer engines look for.
Common agencies issues we find — and the fix
Selling "AI visibility" without defining what will be measured
Why it matters: Citation share cannot be measured from a site scan, and it varies per model, per prompt and per week. An engagement scoped around it has no defensible success criterion, which surfaces as a dispute in month three rather than month one.
Fix: Scope on readiness: named pages, a baseline score per page, a prioritised fix list, and a re-score. Add a monthly prompt log as directional evidence, labelled as such in the proposal rather than introduced later.
Auditing the homepage and quoting for the site
Why it matters: Most GEO faults are template-level — a rendering choice or a schema block repeated across hundreds of URLs — so a homepage-only audit either misses the expensive problems or invents ones that do not generalise.
Fix: Audit the homepage, the top commercial pages and one page per template. Price the remediation against templates, not URLs, because that is how the work actually lands.
Client-rendered client sites discovered after the proposal
Why it matters: If a site paints its content with JavaScript, no schema or copy work registers with AI crawlers until rendering is fixed — and that fix usually belongs to the client's developers, not to you.
Fix: Run the CSR check before quoting. If it fires, the first line of the proposal is a rendering fix with a named owner, and everything else is sequenced behind it.
Reports that cannot be verified by the client
Why it matters: A PDF asserting a score the client cannot reproduce reads as a bill rather than a finding, and it is the single most common reason retainers are not renewed.
Fix: Hand over a report whose methodology is published and whose scores the client can re-run themselves. A finding that survives independent checking is worth more than a flattering one.
No entity work in the plan at all
Why it matters: For recommendation questions, engines name brands rather than URLs. A client with a perfect site and no public entity records will not be named, and page-level work cannot fix it.
Fix: Include entity groundwork in every engagement: consistent naming, claimed profiles, sameAs links, and a Wikidata item where the client genuinely qualifies. It matures slowly, so start it in week one.
Tools to fix it faster
Free, in-browser generators for the fixes above — nothing you type leaves your device:
Schema Markup Generator
Valid Organization, Product, Article & FAQ JSON-LD
Meta Tag & Heading Builder
Length-checked titles, descriptions and outlines
Robots.txt & Sitemap Generator
Crawler + AI-crawler access, done right
AI Readiness Checker
Paste your HTML, score the on-page half
Sizing up rivals? Run a competitor gap report to see where their pages beat yours. Built on a specific CMS? See the platform-specific guides.
Want the playbook, not the audit?
This page is the diagnostic — paste a URL and see what is broken on your own site. GEO for Agencies: The Playbook for a New Service Line is the method: how the queries in this vertical actually get answered, and the moves that win them. Read that if you want the strategy; run this if you want your gaps.
Frequently asked questions
What should we charge for a GEO or AI-readiness audit?+
Price the remediation it unlocks, not the scan. The audit is minutes of tooling; the value is the prioritised backlog and the implementation. Agencies that price the report alone find clients treat it as a commodity, because it is one.
Can we white-label the reports?+
Yes. Set your report branding once and every exported PDF carries your name on the masthead, with Maveriko demoted to a credit in the colophon. The methodology stays public, which is what lets your client verify the numbers you are handing them.
How do we handle a client who asks to rank number one in ChatGPT?+
Reframe it in the first meeting rather than the fourth. There is no ranking inside an AI answer and no paid placement, so the request has no referent. What you can commit to is measurable readiness improvement on named pages plus tracked presence against an agreed prompt set.
How many client sites can we audit?+
The free tier covers a few scans a day, which is enough to qualify a prospect or spot-check a template. Ongoing agency use — auditing whole page sets, running competitor gap reports, exporting branded PDFs — is what the paid tier is for.
Fixing one page? Audit the whole site.
These tools work on a single page, in your browser. The full live-URL audit — SEO, GEO and entity authority — runs free with no sign-up and hands you your top fix; sign in with Google (also free) for the rest of the fixes and your saved report history.